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Keck and Mithouard : ウィキペディア英語版 | Keck and Mithouard
''Keck and Mithouard'' (1993) (C-267/91 ) is an EU law case, concerning the conflict of law between a national legal system and European Union law. ==Facts== Keck and Mithouard contended that their prosecution under French law, for selling products below wholesale prices, contravened TEEC article 28 (now TFEU art 34). A French competition law prohibited retail of products for prices below that which they had been purchased wholesale. The aim of this law was to prevent retailers engaging in ‘cut-throat competition’ by dumping excess produce onto the market, and forcing competitors out of business. Keck and Mithouard were charged with having sold Picon beer and Sati Rouge coffee below the purchase price. They argued that the law would discourage imports because importers are often new entrants to the market, and while trying to acquire market share and brand recognition they may wish to cut prices.
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